Attention Retailers: Ever Heard of FourSquare?

FourSquare is a little known (to most retailers) but widely used (by their customers) networking system that lets users “check in” to different locations. They can let their friends see where they are (it also updates their facebook and twitter statuses). Depending on how many times you “check into” a location you can unlock badges and discounts from those locations. You can even become the “Mayor” of that place.

It works by using the GPS location of the users cell phone and searching its internal network of places.

For retailers this means that you can target customer that are near you at that time. You can set discounts and rewards for users who “check into” your location a certain amount of times a month or if they are the “mayor”.

It costs nothing to sign up and with millions of users already on board is a great way to connect with potential customers and your VIP clients.

Check it out: http://foursquare.com/

Posted Tuesday, January 25th, 2011
Categories: Social Media Marketing. Subscribe to the comments' RSS feed.
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